GOOGLE ADS
Get industry dominance with an optimised Google Ads campaign
Attract more quality customers with expertly crafted Google Ad campaigns tailored for your business. Start bringing in new customers today.
Well, what are Google Ads?
The simple answer is this: Google Ads is a powerful way to get customers in the door, and fast. SEO is great for long-term wins, but Adwords gets you faster, high-converting results.
How? The secret is in audience targeting. Adwords lets you get in front of the right people at the right time – that is, when they are looking to buy. That’s where the real ROI is.
OUR PROCESS
Learn how we manage your Google ads
People searching for a search engine have buying intent. This means they tend to be in the market for the keywords they are searching for. For example, if someone searches “hairdresser Melbourne”, they are probably looking to book an appointment in Melbourne soon.
Here’s the kicker: you only pay when people click on your ad. Compare this to other ads (in digital media, for example) which cost the same price no matter whether or not anybody sees or acts on your ad. Google Ads is nothing short of genius for your business.
Because you can set the location you want your ad to show for, you can ensure only people in that spot see your ad (in this case, Melbourne). In fact, you can narrow your audience by time of day, language, device type and more in your account. This is what makes Google Ads so successful.
Google Ads is highly scalable. Say you create a new campaign that’s converting like crazy. By increasing your PPC budget, you’ll see your leads and profits increase too for your business. Another unique benefit of Google Ads is that you can test to see what works, and use your learnings across your digital marketing strategy. For example, ff you see that certain messages and ad copy are performing well, you can use that to inform you of on-site content.
PPC is a fantastic tactic for new businesses, or if you’re launching a new product. You don’t have to wait long to see results (especially compared to SEO). If you see it works, you can scale up fast to turbocharge your ROI. And you can quickly see which keywords or audiences are worth pursuing SEO and other digital campaigns. Think of all that time and budget you’re saving with your account!
We’re not saying you should use PPC and nothing else. Our experience shows that PPC is at its most powerful when used as part of a great digital marketing strategy. Our work with online fashion company Hello Molly shows the incredible results this can bring (spoiler: we delivered 6:1 ROI from Google Ads alone!) To unleash the true revenue-shifting benefits of Google Ads as part of your online advertising, call in the experts.
The Way We Work: Simple. Effective. Transparent
Optimize your Google Ads spend with seamless integration, precise targeting, and clear performance insights for superior results.
Split Testing Ads
Any good PPC management service split tests ads against each other – We’re no different.
- Calls to action get people clicking on your ads
- Tweaks to ad copy seem to help your PPC ads get more impressions and a higher CTR
- Adjustments to the ads improve your Ad Quality Score
Negative Keyword Lists
The keywords you’re not bidding on are just as important as the keywords you bid on.
- Our PPC managers regularly monitor your search terms report.
- Define a “blacklisting” report and remove any irrelevant keywords that triggered your ads.
- We will work with you to ensure your ads are correctly setup to avoid any unreasonable spending.
PPC Landing Pages
Your ads will only perform as well as the destination we send visitors to when they click on them.
- We have a wide selection of ad-tested landing pages we can use for your campaign.
- We also have UX designers on staff to craft custom landing pages to match your brand perfectly.
Retargeting
Visitors came to your website and didn’t convert? Retarget them with PPC ads.
- Deliver YouTube ads that can push visitors back to your website and further down your sales funnel
- Adjust your PPC ad bids to get in front of people that have already been on your website or purchased from you.
Reporting you understand
A key part of PPC management services is reporting on the results We won’t send unintelligible reports full of bars and graphs you don’t understand
- We tailor our PPC reports to focus on the numbers you care about.
- Maintain a Google Data Studio dashboard that is entirely customizable to the metrics you wish to track.
Google Ads Ratings
Use Reviews To Improve Ads Performance
Add your star rating to Google search ads to increase trust, improve click through rates, and reduce your PPC budget.
